What you’ll learn:
- What real IT leaders think about your marketing tactics
- What IT pros want from marketers and aren’t getting
- What are the consequences of all those cold calls and emails?
- Top priorities for IT channel marketers in 2017
- What’s working and what isn’t in IT marketing right now
About the report:
The IT Channel Marketing 360 Report was launched in 2017 by Lauchlan, a B2B marketing agency focused exclusively on the IT channel. It surveys more than 200 IT pros and 50 vendors and solution providers/VAR marketers to uncover insights into what is working, what isn’t and what lies ahead.