Technology marketing writer

Lauchlan is seeking marketing content writers to augment the efforts of its in-house content team. While the subject matter is frequently technical, we are seeking marketing—not technical—writers who can distill complex topics down to content that is benefit-focused, concise, human in tone and buzzword-free.

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Desired skills and qualifications:

  • Strong knowledge of IT topics including storage, virtualization, cloud, converged/hyperconverged infrastructure, networking, collaboration and data backup/recovery
  • Ability to write for multiple formats including landing pages, emails, direct mail, case studies, ebooks, white papers, video scripts, PowerPoints, web display ads and more
  • Experience in and understanding of the IT channel—value-added resellers (VARs)/solution providers, cloud and managed service providers and their OEM partners (highly desirable, but not absolutely necessary)
  • Fluency in content marketing strategy and tactics
  • Ability to conduct efficient and professional subject matter expert interviews over the phone
  • Capacity and flexibility to take on 0–20 hours of work per week as needs fluctuate
  • Availability for occasional phone meetings

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