Posts by Amy Thacker
Three Landing Page Must-Haves
The importance of driving traffic to your landing page Why landing pages should be laser focused on your CTA How to reduce landing page friction Your campaign landing pages are some of the hardest working assets in your digital marketing portfolio. Emails, ads, web pages and social posts all can move your audience closer to…Read More
3 Email Marketing Best Practices to Increase ROI
Personalization that improves engagement Automation that keeps operations scalable Process strategies that drive results For most B2B marketers, email isn’t the most exciting channel or tactic in their toolboxes—account-based marketing (ABM), podcasting and interactive content are all hot topics generating more buzz. But, there’s a reason why 37% of brands plan on increasing their email…Read More