4 Alternatives to Live Events

By Kathleen Lauchlan | December 21, 2020
What you’ll learn Different options and platforms to host your event. The savings and convenience virtual events offer. Best practices to make your digital event highly successful. Live events are being canceled left and right ever since the COVID-19 outbreak started. A lot of IT and software-as-as-service (SaaS) companies that relied on live events to…Read More

Technology Marketing: Building a Tiered Multi-Channel Approach

By Kathleen Lauchlan | December 21, 2020
What you’ll learn How to define your buyer behaviors. Ways to use multi-channel communications for optimal lead generation. The importance of measuring your marketing efforts. Technology companies, whether original manufacturer manufacturers (OEMs), solution providers or communication service providers (CSPs), have the need to identify and understand their technology buyer, know what solutions may match their…Read More

ABM 101 for IT Marketers

By Kathleen Lauchlan | June 27, 2020
What you’ll learn Who the stakeholders are for technology buying decisions. How to get started with ABM. How multi-step, multi-touch campaigns work for technology marketing. As B2B (business-to-business) marketers, our goal will always be the same: to create messages that connect with the right person at the right time in the right format to build…Read More