Posts by Pete Fuduric
5 Ideas to Refresh Your B2B Tech Lead-Gen Efforts Post-Pandemic
How you can breathe fresh air into your lead-gen efforts with new digital tactics What Twitter Spaces is and how it can be used for live audio events How you can boost inbound leads with a pillar page For many B2B tech marketers, the pandemic was a time of forced innovation, particularly for those that…Read More
5 Reasons Why Technology Solution Providers Should Embrace Long-Term, Strategic MDF Marketing
What you’ll learn Why you should align your marketing with the needs and buying cycle of IT pros. The importance of building core content assets and defining buyer personas. How quality content, automation and metrics demonstrate ROI to vendors. We call it MDF (marketing development fund) spray and pray. Money is passed from vendor to…Read More
The Case for Video in MDF Lead-Generation Campaigns
What you’ll learn The many benefits of video content. Specific reasons why video works for MDF lead-gen campaigns. How versatile technology-focused video content delivers lead generation. Video has been one of the fastest growing marketing formats over the past decade, and it’s not limited to business to consumer (B2C). As Hubspot recently noted, 75% of…Read More