5 Key Elements for a Dynamic B2B Tech Partner Program

By Sondra Wolfer | August 10, 2022
The importance of a clear partnership structure Possible partnership expectations and KPIs Support content tips and ideas Channel partnerships are a key component of go-to-market strategies for modern B2B tech companies. They empower you to expand your target audience, tap into new revenue streams and improve brand authority—together. Forrester predicts a 10X increase in the…Read More

Refresh Your B2B Tech Event Strategy for the Hybrid Era

By Sondra Wolfer | May 9, 2022
Events that work best in a hybrid format Tips to design compelling events—virtual and IRL Creative ways to make meaningful connections with attendees The list of events returning in person again in 2022 is growing—and many company’s B2B events will take the hybrid approach this year and beyond. Major B2B conferences delivering hybrid experiences in…Read More

Enterprise Technology Buyers Respond to Interactive, Personalized Content

By Sondra Wolfer | March 1, 2022
Why enterprise tech buyers appreciate interactive content The most effective types of interactive content How to make your interactive content stand out in crowded digital spaces The massive shift to remote work over the last few years coincided with a transformation in the way B2B tech decision makers work, gather information and evaluate solution options.…Read More