AMD & Google
Build Bold—an ever-evolving global demand and lead-generation campaign system.
Project Overview
AMD approached us about a co-branded better together campaign that tells the story of digital innovation through Google Cloud Virtual Machines (VMs) powered by AMD EPYC processors. Since spring of 2020, Lauchlan has been delivering on a range of tactics and branded content, including a microsite hub and a standout animated video. Lauchlan has, and continues to achieve, optimal ROI on behalf of these great clients.
Objectives
Early objectives were to develop creative messaging and visual storytelling and drive awareness. Establishing this allowed us to evolve the system into a lead-generating machine.
Solutions
Microsite, animated and static display series, email series, organic and lead-gen social, ebook, solution briefs, presentation slides and video.
AMD & Google
Build Bold—an ever-evolving global demand and lead-generation campaign system.
Armed with a single image of plastic blocks, we were asked to get to work. We did, and Build Bold was born. With that tagline at the core of our creative, we tell stories of dreaming, composing, innovating and being epic.
Build bold
Armed with a single image of plastic blocks, we were asked to get to work. We did, and Build Bold was born. With that tagline at the core of our creative, we tell stories of dreaming, composing, innovating and being epic.
Building in 3D
We developed a visual language using wooden blocks but it was our centerpiece video that gave us the opportunity to build a 3D world and bring our blocks to life. This is the story of Mrs. Block, who journeys through a land of possibilities and finds innovation in the cloud.
Constructing demand
On our microsite, we feature the four VM products and provide insightful use cases, sorted by vertical—all supported by a robust collection of resources.
Around the block
Organic social posts round out our message delivery and give us an opportunity to speak to specific use cases and audiences.
Ebook
Ebook
Supporting the build
Lauchlan developed a collection of branded content and collateral to support the campaign. A gated ebook delivers leads, while solution briefs and presentation slides enable sales and add to the collection of resources already available to users.
Supporting the build
Lauchlan developed a collection of branded content and collateral to support the campaign. A gated ebook delivers leads, while solution briefs and presentation slides enable sales and add to the collection of resources already available to users.
Reaching our audience
We have run a number of static and animated display ad series. Each series is carefully transcreated into nine languages for global coverage and to drive traffic to translated versions of the microsite.
