Supporting the awareness, demand- and lead-generation needs of technology companies worldwide
Boundaryless technologies require networked global marketing to reach untapped decision makers and drive conversions. Lauchlan provides solutions across the full spectrum of traditional data center technology providers to the most innovative of cloud start-ups and solutions integrators.
Original equipment manufacturers
Lauchlan's suite of custom marketing services support the needs at the OEM (direct) level, as well as across the partner ecosystem. From partner recruitment to sales enablement and white-glove concierge programs for partners, Lauchlan's proven track record of winning OEM campaigns and partner programs reflects our passion for technology marketing and our ability to drive for new levels of lead- and demand-gen excellence.
Regardless of where your software as a service (SaaS) or independent software vendor (ISV) company is in its trajectory towards greatness, Lauchlan's expertise in digital and online marketing will drive both awareness and demand for your solutions. Scalable, robust promotion of demo offerings and marketplace listings, alongside 24/7 dashboard reporting, will help you hone clear, resounding best marketing practices.
Cloud service providers
Identifying, staying connected and reaching enterprise CSP prospects requires unique marketing strategies. Lauchlan has provided account-based marketing (ABM), demand-generation and custom partner programs for industry leaders, including Verizon, AT&T, Google, Windstream, Rackspace and more. Let us share our expertise in gaining traction and mindshare in an increasingly crowded marketplace.
With limited marketing funds to be distributed across partners, make every dollar count with custom, creative "built-once, scaled-many" programs for partners. Lauchlan will design and execute key partner promotional campaigns, or support one-to-many programs at scale to maximize spend and deliver maximum ROI.
Technology reseller marketers face unique challenges. Having an agency that understands your need to drive brand and solution awareness, align marketing with sales, manage a multitude of OEM partner MDF budgets, get PAs and claims in on time and show clear campaign ROI is key. Lauchlan understands your needs and has the services and solutions to transform your company's marketing experience.
Managed service providers
With the industry swell of technology providers of all types recognizing the importance of promoting a robust services practice, it is now more important than ever to develop a sustainable go-to-market strategy. Lauchlan's breadth of services and solutions for MSPs will ensure your brand stays front of mind with prospects and clients.
Lauchlan maintains global,in-region client support
Lauchlan supports globalOEMs, CSPs, VARs, distributors, MSPs and SaaS and ISV companies.
*Represents a partial list of currentLauchlan clients.
Learn more about the benefits of ROI-driven marketing for your organization.