Lauchlan has launched a new marketing-as-a-service offering designed specifically to give IT solution providers a way to quickly scale up marketing efforts without having to invest in new internal resources or expertise. The program combines long-term planning and execution for MDF allocation, demand generation, lead nurturing, content, social media, events and other services into one package. Additionally, IT solution providers gain a partner that understands the dynamics of IT channel marketing, has content expertise in key technology topics, and acts as a natural extension of their internal marketing and sales teams. “This concept of fully managed marketing is quite new for the IT solution provider world, and we’re hearing from many in the industry that this is exactly what they have been looking for,” says Kathleen Lauchlan, co-founder and chief executive officer of Lauchlan “It really gives them instant access to a strategic partner and all the latest technologies and tactics of business-to-business marketing regardless of their internal resources.” The program was recently adopted by a CRN top 100 solution provider that now works closely with a dedicated Lauchlanworks team in a matrixed relationship. Marketing, sales, human resources and the executive team of the solution provider all regularly tap Lauchlanworks for a wide range of projects, both internal and external-facing. Questions about the program can be directed to Director of Account Services, Krystan Sylva, at