Services
Dedicated agency solutions and support
Lauchlan's services provide comprehensive technology-focused marketing support, campaign creation, turnkey program execution, customized lead pass and in-depth ROI reporting. Our dedicated team of marketing professionals craft go-to-market strategies that deliver desired performance metrics and maximize MDF spend.
Proficiencies
Building awareness
Continually evolving your technology brand through targeted digital and traditional means.
Defining strategy
Go-to-market strategy development and comprehensive "as-a-service" offerings ensure optimal use of marketing spend.
Generating demand
Providing multi-channel lead- and demand-generation strategies that surround the technology buyer and drive conversions.
Expanding relationships
Maintaining, nurturing and growing your database of clients and prospects.
Capabilities
Channel partner concierge services
Lauchlan provides highly scalable, 1:1, in-region or global partner support through a single-point-of-contact model and fully custom campaign development and execution.
In-region or global program management
Active in 27 countries, Lauchlan's program management team provides comprehensive quarterly or long-term coordination, execution, delivery and reporting.
Campaign development and execution
Be it an integrated brand campaign to drive top-of-funnel demand or an online, digitally promoted event, Lauchlan provides end-to-end concepting, development, design, execution and ROI reporting.
Scalable "as a service" solutions
Our staff of strategic, creative marketing professionals is here to augment yours with a full suite of customizable, on-demand marketing development and creative services.
Custom technology content
Conversion-optimized content and on-target messaging for your technology-buyer audiences is critical to the success of your marketing efforts; it is a core proficiency of Lauchlan's content team.
Online event design/hosting
Reaching audiences via engaging online events is not only the new norm, but one of Lauchlan's core capabilities. From event theme creation to full-service event management, our teams will secure and nurture audience participants pre-/post-event.
Digital strategy
Lauchlan brings together ideally selected media channels for your message with deep digital expertise across measurement and optimization practices.
Print, procurement and fulfillment
Providing prospects and clients with memorable, tangible assets can set your brand apart. Lauchlan provides complete procurement, inventory, shipping and fulfillment services to meet your needs.
End-to-end video production
Telling your stories and promoting your solutions visually through compelling video drives traction and increases conversions.
24/7 dashboard reporting and CRM integration
Lauchlan maintains an unwavering focus on program reporting and results and can support full integration with most popular CRM systems.
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Learn more about the benefits of ROI-driven marketing for your organization.