Lauchlan exclusively serves the marketing needs of the IT channel.
Learn more about what we offer based on your place in the ecosystem.

VAR marketing solutions

From global systems integrators to regional VARs to startup systems integrators, Lauchlan helps IT businesses of all kinds maximize MDF resources, differentiate their brand and voice, and put quality leads in the funnel.

Lead generation campaigns

Lauchlan’s team of IT marketers has successfully executed 100s of MDF campaigns. Maximize your own funds with our proven multi-touch, multi-channel approach.

Strategic, long-term VAR marketing

We specialize in helping VARs/IT solution providers architect long-term marketing strategies that get beyond the quarterly “one-and-done” approach while adopting inbound and digital tactics.

Content and video creation

Build your critical content library — white papers, ebooks, case studies, datasheets, videos — using writers and a creative team that specializes in the IT channel.

Brand and web development

Refresh your brand or website to position your business as a provider of digital transformation solutions. While you’re at it, build the infrastructure for measured digital marketing in the back end. See all IT marketing solutions

View More